Website Photography
Delta 9 Gummies & Delta 8 Vapes
15
SETS + SCENES
4
DAYS TO RUSH DELIVERY
7
IMAGES PER PRODUCT
PRODUCT + STYLED PHOTOGRAPHY
Our client came to Higher State Marketing looking to create imagery to complete their website in time for the brand launch. The image style guided the majority of decision making during the project. The brand was founded by a husband and wife team who spent months moonlighting to build the hemp-derived d8 and d9 brand. Imagery highlighted the late night vibe, complimenting the neon packaging and gummies, thus creating a relaxing or energizing vibe depending on the product.
GOAL
Create the visual identity of Moonlight Cannabis that is a extension of the brand guidelines. Imagery should match the mindset, intention, and vibe of the inception story of Moonlight Cannabis— taking a moment for yourself to unwind, relax, and breathe. Equip website with local keywords and phrases to drive traffic upon launch of website in spring 2023.
AIMS
Create social content to aid brand launch
Show scale of products with hand models
Educate through imagery to accompany blogs and informational social posts
How to use a cartridge with various 510 thread vaporizers
Portraits of the founders
Solution
PHOTOGRAPHY
Intentional imagery to showcase Moonlight Cannabis products both for self-care (clean) and enjoyment (colorful). Utilized male and female hand models to dispel age or gender cannabis-use stereotypes.
PRODUCT PHOTOGRAPHY
Products on white
Styled with props
Colorful light used as an additional prop
MODELED PHOTOGRAPHY
Show scale and texture of products
Subtle brand awareness with intentional pink lighting matching logo
PORTRAIT PHOTOGRAPHY
Individuals of each founder
Group with both founders
“OMG – these. are. amazing!!!! You literally made my image dreams come true. These are going to really elevate our marketing! We’re obsessed.”
Allie, founder of moonlight cannabis
HIGHLIGHTING VALUE + BENEFIT
SEO THAT HELPS CONSUMERS FIND YOUR PRODUCTS
To get the most out of a photography investment, you need a strategic SEO approach to drive traffic to your stunning imagery. To get the most out of your SEO investment, you need intentional imagery to greet and build trust with website visitors.
Let us bring your web store to a higher state.
keep browsing
View other projects
