Product Photography + SEO
Cannabis Infused Facial & Intimacy Products
+247%
Weekly Orders
631
Google business views
+56%
Search Traffic
PHOTOGRAPHY + SEO
Our client, Lady Grass, came to Higher State Marketing looking to update their web store with high-quality imagery that reflects the luxury of their intimacy products, supports a higher price point, and builds trust with potential customers. Our project included e-commerce product photography and product and category page optimization. In just 6 weeks after their session, Lady Grass online orders grew by 247%.
Website Optimization GOALs
Elevate website photography to reflect the quality of LadyGrass products. Convert web traffic to customers through high-quality imagery. Infuse web store with local high-ranking keywords to rank higher in search results organically. Educate and build trust using CBD and THC with range of benefits and positioning as self-care. Convey the approachable nature of LadyGrass when considering using a CBD/THC product for the first time. Grow brand awareness online with strategic SEO.
AIMS
Educate web visitors on every aspect of Lady Grass products
How to use products
Understanding the differences between CBD and THC
Determine which product is best for various outcomes
Elevate perceived value of products
Enhance website visitor initial impression of brand
Solution
SEarch Engine Optimization
Created an SEO strategy and infused relevant keywords throughout the web store. Added descriptive and educational product information. Enhanced the layout of web pages. Optimized images for SEO.
WEB STORE SEO
Product page optimization
Category page optimization
GOOGLE TOOL SETUP + OPTIMIZATION
Google Business Profile
Google Analytics
Google Search Console
PHOTOGRAPHY
Clean imagery to showcase value and luxury of LadyGrass products.
PRODUCT PHOTOGRAPHY
Products on white
Products styled with cannabis leaf
Bundles styled as product suites
BEFORE (CATEGORY PAGE)
BEFORE (PRODUCT PAGE)
AFTER (CATEGORY PAGE)
AFTER (PRODUCT PAGE)
RESULTS + STATS
8 weeks after intensive
ONLINE SALE CONVERSIONS
+100%
+78%
total orders
+200%
Average order value
+837
GOOGLE BUSINESS PROFILE views after setup
“I’m crying!! It’s so fucking gangster. You guys have made our dreams come true!”
Rose, Co-founder of Ladygrass
HIGHLIGHTING VALUE + BENEFIT
SEO THAT HELPS CONSUMERS FIND YOUR PRODUCTS
To get the most out of a photography investment, you need a strategic SEO approach to drive traffic to your stunning imagery. To get the most out of your SEO investment, you need intentional imagery to greet and build trust with website visitors.
Let us bring your web store to a higher state.
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