LADYGRASS
CASE STUDY
Boosting luxury appeal + online orders with elevated imagery and strategic SEO
Lady Grass partnered with Higher State to transform their
e-commerce experience through elevated photography and a strategic SEO overhaul.
IN 6 WEEKS, CLIENT SAW
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+247%
INCREASE IN WEEKLY ONLINE ORDERS
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+56%
GOOGLE SEARCH TRAFFIC
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+631
GOOGLE BUSINESS VIEWS
THE STORY
LUXURY CBD + THC INTIMACY BRAND
Lady Grass is a premium cannabis brand rooted in self-care and pleasure. Their product line features THC and CBD-based intimacy oils designed to support relaxation, connection, and sensuality. As a women-owned business, their mission is to make plant-based intimacy approachable, luxurious, and educational for both new and experienced users.
THE GOAL
ELEVATE BRAND PERCEPTION + BUILD TRUST ONLINE
Lady Grass came to Higher State ready to evolve their digital presence. They needed high-end visuals that matched their elevated price point, while also demystifying CBD and THC use for first-time customers. The goals: showcase quality, drive trust, increase online sales, and educate web visitors through SEO-rich content.
THE SOLUTION
VISUAL + CONTENT STRATEGY FOR E-COMMERCE
We created a strategic blend of clean, sophisticated product photography and SEO-driven web content to position Lady Grass as both a luxury and an educational resource.
Product imagery included white-background shots for clarity and styled setups with cannabis elements for visual storytelling. Bundles were arranged to highlight product suites and promote cross-selling.
Simultaneously, we built and implemented a high-impact SEO strategy:
Optimized product and category pages
Added rich, educational product descriptions
Infused keywords to increase organic rankings
Optimized image metadata and technical SEO
Set up essential Google tools (Search Console, Analytics, Business Profile)
The result was a seamless, trust-building e-commerce experience that visually aligned with the brand’s mission—and drove real results.
THE RESUlts
SIGNIFICANT INCREASE IN SALES + VISIBILITY
Just weeks after launch, Lady Grass saw a dramatic jump in key metrics:
247% increase in online orders
200% increase in average order value
100% increase in online sale conversions
837 views on their Google Business Profile
78% total increase in orders
BeFORE + AFTER
Before: Category Page
Before: Product Page
After: Category Page
After: Product Page
Services Delivered
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Ecommerce Photography
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Search Engine Optimization
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Google Tools Setup + Optimization
I’m crying!! It’s so f*cking gangster. You guys have made our dreams come true!
ROSE
Co-founder, Lady Grass
