Mi SOTA ESSENCE

CASE STUDY

Increasing online sales and visibility with Higher State Photography + SEO

Mi Sota Essence partnered with Higher State Marketing to refresh her website with visuals that aligned with her brand and values. By incorporating a targeted visual and SEO strategy, we boosted her online orders by 400% in just six weeks.

IN 6 WEEKS, CLIENT SAW

433%

INCREASE IN ONLINE ORDERS
342%

GOOGLE SEARCH TRAFFIC
390+

GOOGLE BUSINESS VIEWS

THE STORY

DIRECT TO CONSUMER ECOMMERCE BRAND

Founded in 1996 and based in California, Lulus buys, designs and sells on-trend women’s fashion through its online boutique, which serves customers all over the world. Lulus offers formal wear such as cocktail and day party dresses, as well as dresses for events like homecoming, formals, prom and even wedding gowns. Women can also shop casual wear including separates, denim, swim, shoes, accessories and intimates.

THE GOAL

INCREASE BRAND AWARENESS + DRIVE ONLINE SALES

Mi Sota Essence sought to elevate its website, reflecting the brand’s mission of promoting movement and self-care through CBD and THC products. The goal was to educate visitors, enhance product perception, and grow web traffic with a strategic SEO plan.

THE SOLUTION

DIRECT TO CONSUMER CANNABIS PRODUCTS

A comprehensive website overhaul featuring refined photography and optimized SEO
Higher State Marketing worked closely with Mi Sota Essence to craft a visual and content strategy that showcased the products as a daily self-care routine and luxury in one. The website’s photography was infused with the founder’s Latina heritage, incorporating red tones and textiles that told the brand’s unique story.

We styled product and lifestyle images to reflect how Mi Sota Essence fits seamlessly into everyday life, from exercise routines to self-care moments. Additionally, an extensive SEO strategy was implemented, optimizing product pages, category pages, and key web content to enhance visibility and user experience.

THE RESUlts

Stunning growth in online orders + WEB TRAFFIC

By integrating a targeted visual and SEO strategy, we saw remarkable improvements in key metrics:

433% increase in total online orders, 6 weeks post-launch
342% increase in total web sessions, 6 weeks post-launch
436% increase in search traffic, 8 weeks post-launch
200% increase in online sale conversions, 8 weeks post-launch
795 impressions on the newly added “Where to Buy” page

BeFORE + AFTER

Before: Home Page

Before: Product Page

After: Home Page

After: Product Page

Services Delivered

Search Engine Optimization
Ecommerce Photography
Lifestyle Photography
Google Tools Setup + Optimization
Website Design

I am seriously over the moon with the pictures and the website!!!! It has been really amazing working with you boss ladies! Thank you for helping our business show TF up in the digital space!