[Client Brand Name]
CASE STUDY
[Increasing online sales and visibility] with Higher State Product Photography + SEO
The women’s fashion ecommerce company compared the performance of a Meta Advantage+ shopping campaign with Advantage+ catalog ads versus its usual ad campaign setup and saw a 47% increase in return on ad spend using the Advantage+ products.
IN 6 WEEKS, CLIENT SAW
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433%
INCREASE IN ONLINE ORDERS
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342%
GOOGLE SEARCH TRAFFIC
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390+
GOOGLE BUSINESS VIEWS
THE STORY
DIRECT TO CONSUMER ECOMMERCE BRAND
Founded in 1996 and based in California, Lulus buys, designs and sells on-trend women’s fashion through its online boutique, which serves customers all over the world. Lulus offers formal wear such as cocktail and day party dresses, as well as dresses for events like homecoming, formals, prom and even wedding gowns. Women can also shop casual wear including separates, denim, swim, shoes, accessories and intimates.
THE GOAL
Attracting new customers
Lulus wanted to attract new customers, increase online sales and boost brand metrics.
BEFORE THE PROJECT QUOTE FROM CLIENt - With Advantage+ shopping campaigns, we were able to deliver ads to potential customers featuring products they were more likely to purchase compared to our usual catalog campaigns. Very quickly we saw results equal or better to campaigns with years of learnings behind them, and are very optimistic about the efficiencies these machine-learning campaigns will drive for our business.
CLIENT NAME
Title, Company Website Hyperlink
THE SOLUTION
DIRECT TO CONSUMER ECOMMERCE BRAND
Founded in 1996 and based in California, Lulus buys, designs and sells on-trend women’s fashion through its online boutique, which serves customers all over the world. Lulus offers formal wear such as cocktail and day party dresses, as well as dresses for events like homecoming, formals, prom and even wedding gowns. Women can also shop casual wear including separates, denim, swim, shoes, accessories and intimates.
Founded in 1996 and based in California, Lulus buys, designs and sells on-trend women’s fashion through its online boutique, which serves customers all over the world. Lulus offers formal wear such as cocktail and day party dresses, as well as dresses for events like homecoming, formals, prom and even wedding gowns. Women can also shop casual wear including separates, denim, swim, shoes, accessories and intimates.
THE RESUlts
RESULTS THAT ______
Higher State determined the results of its [type of project] using reporting data [client’s] Google Analytics account from before implementing visual assets and SEO and eight-weeks after implementation, which revealed:
433% increase in online orders
342% increase in Google search traffic
390 Google Business Profile views, compared to X views during the 8-week period prior to implementations
Services Delivered
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Search Engine Optimization
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Ecommerce Photography
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Lifestyle Photography
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Google Tools Setup + Optimization
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Website Design
TESTIMONIAL OF PROJECT - With Advantage+ shopping campaigns, we were able to deliver ads to potential customers featuring products they were more likely to purchase compared to our usual catalog campaigns. Very quickly we saw results equal or better to campaigns with years of learnings behind them, and are very optimistic about the efficiencies these machine-learning campaigns will drive for our business.
CLIENT NAME
Title, Company Website Hyperlink