LIFESTYLE + PRODUCT PHOTOGRAPHY + SEO
CBD Topicals & THC Edibles
+433%
Online Orders
+342%
search traffic
390
Google Business Views
PHOTOGRAPHY + SEO
Our client came to Higher State Marketing looking to update her website with imagery that reflects her brand, values, and differentiators. Our project was largely guided by the visual strategy and completed with SEO strategy that grew her online orders by over 400% in only 6 weeks.
Website Optimization GOALs
Elevate website photography to reflect the intention and purpose of Mi Sota Essence products: using CBD and THC to benefit movement and self-care. Convey the approachable nature of Mi Sota Essence when considering using a CBD/THC product for the first time. Grow brand awareness online and web traffic with strategic SEO.
Educate web visitors on every aspect of Mi Sota Essence products
How to use products
Understanding the differences between CBD and THC
Determine which product is best for various outcomes
Elevate perceived value of products
Incorporate founder’s Latina culture intentionally throughout website
AIMS
Solution
PHOTOGRAPHY
Clean imagery to showcase Mi Sota Essence products as a daily self-care routine and luxury in one. Utilized shades of red and an Mexican textile to incorporate the founder’s Latina heritage. Styled products to share a vision of incorporating Mi Sota Essence into daily life.
PRODUCT PHOTOGRAPHY
Products on white
Products styled with textile
LIFESTYLE PHOTOGRAPHY
Movement-focused scenes featuring
workout equipment
models preparing to exercise
how to use products
scale and size of products
SEarch Engine Optimization
Created an SEO strategy and infused relevant keywords throughout the website. Added descriptive and educational content. Enhanced the layout, usability, and flow of web pages. Optimized images for SEO.
WEB STORE SEO
Product page optimization
Category page optimization
GOOGLE TOOL SETUP + OPTIMIZATION
Google Business Profile
Google Analytics
Google Search Console
WEBSITE SEO
Home page
About page
Where to Buy page
Contact page
BEFORE (HOMEPAGE)
BEFORE (PRODUCT PAGE)
AFTER (HOMEPAGE)
AFTER (PRODUCT PAGE)
RESULTS + STATS
+433%
total orders
6 weeks after intensive 1
+200%
ONLINE SALE CONVERSIONS
8 weeks after intensive 2
+342%
TOTAL WEB SESSIONS
6 WEEKS AFTER INTENSIVE 1
+436%
SEARCH TRAFFIC
8 weeks after Intensive 2
+795
IMPRESSIONS ON NEW “WHERE TO BUY” PAGE
“I am seriously over the moon with the pictures and the website!!!! It has been really amazing working with you boss ladies! Thank you for helping our business show TF up in the digital space!”
Veronika, owner of Mi Sota Essence
HIGHLIGHTING VALUE + BENEFIT
SEO THAT HELPS CONSUMERS FIND YOUR PRODUCTS
To get the most out of a photography investment, you need a strategic SEO approach to drive traffic to your stunning imagery. To get the most out of your SEO investment, you need intentional imagery to greet and build trust with website visitors.
Let us bring your web store to a higher state.
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