PHOTOGRAPHY
We specialize in capturing the essence of your cannabis products through expertly crafted photography. Whether you're seeking stunning product shots, captivating lifestyle imagery, or captivating location photography, our imagery will elevate your brand to a higher state.
The unofficial member of your team.
Marketing your cannabis brand online doesn’t have to complex or confusing— and you don’t have to tackle it on your own.
Higher State Marketing works with a limited number of brand each year to foster dynamic content partnerships that surpass expectations and fuels your brand’s success.
With a Higher State Marketing content partnership, you unlock the potential to elevate your brand, create consistency in imagery, and leaving an indelible mark in the minds of your audience.
e-COMMERCE PHOTOGRAPHY
Imagine stumbling upon an online store with grainy, poorly lit images that fail to showcase the product's true qualities. Would you feel compelled to explore further, let alone make a purchase? A resounding "no" is likely to be the answer.
Clean, bright e-commerce photography ensures that your potential customers are captivated from the moment they land on your online store.
Suggested uses:
Web Store Product Pages
Wholesale (share with 3rd-party vendors)
Clipped Image Graphics (cut out/no background)
PRODUCT PHOTOGRAPHY
Consistent and well-executed styled product photography can help establish a strong brand identity. By infusing your unique style, color palette, and brand messaging into the visuals, you create a cohesive and memorable brand experience. This visual cohesion is essential for brand recognition and fosters a sense of trust and professionalism among your target audience.
Suggested uses:
Website (including product pages)
Email Marketing
Social Media (and graphic creation)
Print Materials (flyers, business cards, in-store displays, etc.)
Media Pitches
LIFESTYLE PHOTOGRAPHY
Delve into the lifestyle that surrounds your cannabis brand. Our lifestyle photography captures the essence of your target audience, telling a story that resonates with the values and aspirations of your consumers. From consumption to relaxation, we create images that connect on a personal level.
Suggested uses:
Website (including product pages)
Social Media
Email Marketing
Media Pitches
LOCATION PHOTOGRAPHY
Transport your audience to the heart of your cannabis culture with location photography. Whether it's your cultivation facility, dispensary, or a picturesque outdoor setting, we have the expertise to capture the ambiance that defines your brand. Let our images evoke the emotions and experiences you want associated with your products.
Suggested uses:
Website (About & Location pages)
Email Marketing
Social Media
Google Business Profile
Media Pitches
PLANT PHOTOGRAPHY
Capture the unique qualities of your strains, showcasing vibrant colors and intricate details. Elevate your brand's visual appeal, communicate transparency, and stand out in the competitive market. Investing in high-quality cannabis plant photography makes a lasting impression and positions your brand as an industry leader.
Suggested uses:
Website
In-store imagery
Branded merchandise
PORTRAIT PHOTOGRAPHY
In the business world, first impressions matter. A well-crafted headshot presents business owners in the best light, making a positive and memorable first impression on potential customers, partners, and investors. People connect with people. High-quality headshots create a personal connection between business owners and potential customers. When customers can see the faces behind the brand, it fosters a sense of familiarity and trust.
Suggested uses:
Website Bio
Business Card
Social Media Profiles (LinkedIn)
Email Signature
so much more than pretty pictures…
✓ Online gallery to download images and share with whoever needs access
✓ Full-resolution & Web-optimized images delivered with every project
✓ Images uploaded and implemented into your website
✓ Digital guide book to navigate receiving a large library of images
✓ Remote photography sessions available
HOW HIGHER STATE MARKETING HELPS:
A cannabis-infused intimate products brand came to Higher State needing to update their webstore with imagery that reflected the quality of their products. Our project included e-commerce product photography and product and category page optimization. In just 8 weeks after their session, their online orders grew by 247%.
+247% ONLINE ORDERS in 8 weeks.
“I’M CRYING!! IT’S SO FUCKING GANGSTER. YOU GUYS HAVE MADE OUR DREAMS COME TRUE!”
— LADYGRASS