Many search engine optimization firms may say that SEO is a good option for any company. Unfortunately that is not true. As an owner of an online company I would love to say that as well but it simply is not true. If you run a company that sells products or services that are quite small then search engine optimization might not give enough value to you compared to the expenses. An example of a case like this would be a local pizza place. If you do SEO for a pizza company they might get several new customers but the value of each new customer is unfortunately so low that it simply will not be profitable enough. What would be a good example then you might ask? There are some classic businesses that always come up when this topic gets talked about. These are companies that focus on such areas as law, dentistry, real estate or big machines. When they get new customers the value of each new customer is so high the benefit is very obvious to them. This way both the SEO company and the client company win. And we all know that win-win relationships are exactly what you want to have in business. That way you both stay in business for years and keep getting new customers all the time. See you in the next post soon!